Obsolescence and translators

The reasons:

• Long usage life. Computers become obsolete because it takes ever more power to run third party applications. The translators, however, are self-contained. If they work fine today, they will work fine ten years from now. They don't become obsolete in the sense computers do--by being unable to do basic functions reasonably fast. They become obsolete only because a more powerful or more user-friendly model is available. But, that doesn't diminish the utility of the model you bought. Some people are still using devices they bought from us in 1998.
   
• Long development cycles. It takes a long time to develop a given translator model. That means whatever is the latest model today is likely to be the latest model a year from now.

• Long ROI times. It takes a very long time to recapture the investment in R&D and product development for any given model. Thus, once it's introduced, it stays on the market for a long time. The manufacturer has no interest in eliminating recovery of the ROI costs.

If you buy an Ectaco iTravl, iTravl Multi, iTravl Deluxe, or iTravl Alpine, you are buying not only the best available device for the intended function, but one you can upgrade with inexpensive iTravl SD Cards.

You can choose from one of the several multi-language cards, such as this one:

Or you can choose from nearly 40 language pairs, such as these: